What “Enrichment” Means And Why We Do It?

Enrichment is adding more information to a lead after you’ve collected basic data (like name and company).

Enrichment adds extra details such as:

Well do this because it's how you collect a goldmine of contact details that can change your life.

🪄 Enriching for decision-makers using Google Search API

You’ll use theses 80% of the time

Getting clinic managers of a clinic

<https://google-search74.p.rapidapi.com/?query=site%3Alinkedin.com%2Fin%2F%20(%22owner%22%20OR%20%22founder%22%20OR%20%22co-founder%22%20OR%20%22ceo%22%20OR%20%22managing%20director%22%20OR%20%22clinic%20manager%22)%20>(%22{**{PutClinicNameHere}}**%22%20OR%20%22&limit=1&related_keywords=true

Getting the founder name of a company

<https://google-search74.p.rapidapi.com/?query=site%3Alinkedin.com%2Fin%2F%20(%22founder%22%20OR%20%22co-founder%22%20OR%20%22ceo%22)%20(%22**{{companyNameOrDomain}}**%22%20OR%20%22{%22)&limit=1&related_keywords=true>

Getting the hiring manager of a company

[<https://google-search74.p.rapidapi.com/?query=site%3Alinkedin.com%2Fin%2F%20(%22hiring%20manager%22%20OR%20%22talent%20acquisition%20manager%22%20OR%20recruiter%20OR%20%22HR%20manager%22%20OR%20%22Talent%20Acquisition%20Specialist%22)%20(%22**{{companyNameorDomain}**%22%20OR%20%22{{1.companyUrl}}%22)&limit=1&related_keywords=true>](<https://google-search74.p.rapidapi.com/?query=site%3Alinkedin.com%2Fin%2F%20(%22hiring%20manager%22%20OR%20%22talent%20acquisition%20manager%22%20OR%20recruiter%20OR%20%22HR%20manager%22%20OR%20%22Talent%20Acquisition%20Specialist%22)%20(%22%7B%7B1.companyName%7D%7D%22%20OR%20%22%7B%7B1.companyUrl%7D%7D%22)&limit=1&related_keywords=true>)

Getting the CISO, VP Security, or CTO of a company

<https://google-search74.p.rapidapi.com/?query=site%3Alinkedin.com%2Fin%2F%20(%22ciso%22%20OR%20%22vp%20security%22%20OR%20%22cto%22)%20(%22**{{companyNameOrDomain}**%22)&limit=1&related_keywords=true>

Getting the project excec/ops manager of a company